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Fashion feeds London needy

Manchester-born social enterprise Foodinate has partnered with new clothing line Feed Apparel to provide hot meals to people in need across London.

For every item sold from their new Feed LDN range, Feed Apparel will donate three hot meals. There are 20 items available in the range, including t-shirts and hoodies. Garments are created using sustainable manufacturing techniques including full traceability of all fibres and a focus on recyclable materials.

Feed Apparel was started in 2018 by Patrick Sylvester, who wanted to use his experience and knowledge in the textile industry to make a difference.

This new partnership aims to bring food to those in need in the UK’s capital, where a 2017 report found that 27% of citizens live in poverty.

Caroline Stevenson, founder of Foodinate, said:

We live in the 7th richest country in the entire world, and yet so many people are going without. I wanted to create a link between the two sides of the same coin, enabling local businesses, and local people to help those in need in their own community. It’s about making a sustainable, scalable impact on a huge issue but in a really simple way.

Foodinate has donated over 70,000 meals to people in need around the UK since the social enterprise launched three years ago.

Feed LDN is the second charitable venture for Patrick Sylvester. His first range, Feed Classic, was inspired by time spent in India and aims to feed a person in need in the country for a whole month for every item of clothing sold. This initiative works thanks to a partnership with Feeding India, a charity focused on providing food relief to the poor.

Image from Foodinate