Categories CharitiesCovid-19Recent

Campaign supports London youth in lockdown

A new artwork has been helping to raise awareness of a new campaign that supports young people during the coronavirus.

The central message of the Young Westminster Foundation’s (YWF)’s campaign – ‘We Are Together’ – has been displayed against the backdrop of Piccadilly Lights, which is both a neighbourhood hangout and iconic global landmark.

There is a hidden need in Westminster, with 1 in 3 young people growing up in poverty in the borough and thousands of young people there have no access to the internet: missing out on education, youth services and staying in touch with family and friends.  The campaign hopes to raise much needed funds to help young people get online, stay connected and access support during the coronavirus crisis.

The artwork shows figures rotating around the famous curved screen portraying young people living in the heart of London, holding hands as a beacon of hope and connectedness with the rest of the world.

The Piccadilly Lights is owned by Landsec and operated by Ocean Outdoor who donated the space to the charity.

Philip Barron, CEO of YWF, said:

It’s brilliant to see London’s iconic Piccadilly Lights acting as a local noticeboard during this crisis, right in the heart of Westminster.

We hope this campaign reassures young people that support is available from local youth workers and youth organisations.

As a small charity based just around the corner from the Piccadilly Lights, we are grateful to all who have helped make this happen, including STIK, Ocean Outdoor Posterscope, Liveposter and Total Media.

I would also like to extend a huge thank you to all youth workers working tirelessly to support and inspire young people in Westminster and across the UK.

YWF is a cross-sector partnership of member and partner organisations who have the shared vision for all young people in the borough of Westminster, London, to grow up healthy, safe and happy with the best opportunities for brighter futures. YWF’s 100 members range from large youth clubs to smaller grass roots organisations; all driven by their passion to provide support services that give life changing support to Westminster’s young people.

Donations to the YWF We Are Together campaign can be made at www.ywfoundation.com/donatenow

Support  for young people In Westminster is available from local youth organisations. Visit  www.ywfoundation.com/help to access & find out more.

simon@simonfrancis.org

Founder Member of Campaign Collective, chair of the Public Relations & Communications Association Charity and Not-For-Profit Group. Write mainly about charity, public sector and social enterprise communications.