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Fund launched to help babies from deprived areas

A new £3.3 million government fund has been launched to give babies from deprived areas or BAME backgrounds the best start in life.

Mothers and babies will benefit from a new multi-million pound fund to give people from BAME or poorer backgrounds the best chance at a healthy start in life.

Applications are now open for a share of a £3.3 million fund to support community projects in England aimed at tackling obesity, reducing smoking and improving learning among mothers and young babies.

This new round of the Health and Wellbeing Fund has been launched with the theme of ‘Starting Well’ to improve outcomes for mothers and babies  in deprived areas or from Black, Asian and Minority Ethnic (BAME) backgrounds from preconception to up to 2 and a half years of age.

This will pay for 3-year projects run by voluntary and community social enterprises (VCSE’s) to help level up deprived communities and give children the best possible start in life.

English Public Health Minister Jo Churchill said:

Everyone deserves to live a long healthy life, and we’re determined to reduce the inequality that some families face.

We’re committed to start this work from birth, and the voluntary sector have an enormous role to play in its success. This year we have launched the Health and Wellbeing Fund which is centred around Starting Well, to make sure mothers have the help they need to make the right decisions to support their health, and the health of their babies.”

The fund is open to applications from charity run projects aimed at:

  • Improving perinatal mental health
  • Reducing the percentage of babies born with low birthweight
  • Increasing babies being breastfed
  • Obesity prevention and support
  • Reducing smoking or smoke-free homes
  • Improving learning, speech and language development
  • Improving immunisation rates and reducing rates of preventable disease

It aims to tackle key public health issues from an early age such as obesity which disproportionately affects people and children from an economically deprived area.

The successful projects will be fully funded through the scheme in their first year and additional joint funding from local commissioners will be agreed for two years afterwards.

The Health and Wellbeing Fund is already supporting 23 social prescribing schemes and 23 children and young people’s mental health schemes which are providing important services to communities across England.

Applicants have until Friday 30 October 2020 at 12 noon to apply with the successful projects to be announced In December. Applications can be made online:

Founder Member of Campaign Collective, chair of the Public Relations & Communications Association Charity and Not-For-Profit Group. Write mainly about charity, public sector and social enterprise campaigns.