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Watches launched to recognise veterans and raise money for Help for Heroes

Help for Heroes has partnered with watchmakers, Dartmouth Brands, to launch a range of unique, co-branded watches that represent the services that make up our British Armed Forces.

The AVI-8, a limited-edition Flyboy Engineer Automatic watch, pays tribute to those who have sacrificed their lives for the nation, past and present.

Behind each watch is a moving story of recovery, told by a Help for Heroes veteran. For AVI-8, this is RAF veteran Matt Neve. As an RAF veteran who experienced the horrors of war when he was deployed to Iraq on Op Telic 1,

Matt has greatly benefited from the charity’s support system, accessing the Help for Heroes Hidden Wounds service and fellowship group. He has also engaged with the charity’s sports programmes and Invictus Games, receiving a grant from Help for Heroes for sporting equipment.

Matt Neve said:

If Help for Heroes never existed, veterans and their families would be in a much worse off position. The charity is really important in helping those that are suffering from physical and psychological injuries. The charity is also a big part of helping us realise that we may be broken but it doesn’t stop us achieving.

There are just 300 pieces available of the Flyboy Engineer Automatic Help for Heroes Limited Edition, with each watch sold contributing directly to the charity’s vital role in providing emotional, social, and financial support to those with injuries and illnesses attributable to their service in the British Armed Forces.

Mandy Lloyd, Head of Partnerships at Help for Heroes, said:

It’s exciting to be working with Dartmouth Brands on this range of watches whose designs are inspired by the lives of the wounded veterans and their families that we support. The passion of the brand for our cause has shone through in this collaboration and could not have come at a more important time.

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