Expert Impact, the charity that matches leaders of social enterprises and charities with successful business people for mentoring, have launched a new short film series intended to bring transparency to common business challenges.
David Taylor, founder of the brandgym, whose clients have included Sainsbury’s, Mars and Unilever, kicks off the ‘Bitesize Business Lessons’ series with ‘How to Create a Strong Brand for your Social Enterprise’.
One of the more prolific Experts in the portfolio, David has mentored 15 social enterprises through Expert Impact, including Social Enterprise Academy, The Employability Trust, and Harry Specters, which he refers to as a case study in the video.
“I love the mentoring work I do with Expert Impact, helping amazing and inspiring social entrepreneurs grow their brands. The launch of Bitesize Business Lessons is a brilliant way to share the principles of brand-led growth with a much wider group of social enterprises and so help Expert Impact make an even bigger impact,” said David.
Founders or CEOs of social enterprises and charities applying to Expert Impact for advice on business or organisational challenges are matched to one of more than 70 business experts. More than 260 charity and social enterprise leaders have used the free service to date.
Karen Lynch, CEO of Expert Impact said:
So much good advice, knowledge and insight comes out of the one-to-one mentoring sessions that we wanted to find a way to share it more widely.
Not every social enterprise meets the criteria to meet a mentor. But with Bitesize Business Lessons we can share hard earned business experience with everybody, regardless of the stage their business is at.
Social entrepreneurs are matched to experts according to the particular business challenge they want to address. These commonly include advice on investment, strategy and growth.
Experts available include several founders of businesses that are household names, including Sir Charles Dunstone of Carphone Warehouse, Chloe Macintosh of Made.com and famed haircare entrepreneur John Frieda.
‘How to Create a Strong Brand for your Social Enterprise’ can be found on the Expert Impact website and on YouTube. Future Bitesize Business Lessons in production will include advice about attracting investors and hustling for new business.
Image credit: Expert Impact