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Sales of vegan burger raise £5,000 for cost-of-living meals

A vegan burger range has helped to raise £5,000 for emergency meals for those in need, thanks to a partnership between a charity and a national pub chain.

The money raised follows an agreement last year between Fuller’s and Made in Hackney, a community cookery school and food support charity. The London-based charity has been selling its plant-based burger range across the Fuller’s estate, with 50p for every burger sold being donated back to the charity. Since its launch in August, £5,000 has been raised through sales of the plant-based burger.

Sarah Bentley, Founder of Made in Hackney, said: “Developing a plant-based burger for Fuller’s has been an incredible opportunity for our cookery school and charity. Not only does it mean customers have a delicious wholefood, plant-based burger option – but the funds raised help us to provide emergency food support and life changing plant-centered food education classes.”

Fuller’s has said that the sales have also helped towards the environment. Nearly 10,000 Made in Hackney burgers have been sold, producing 30 fewer tons of carbon emissions than an equivalent number of burgers made from beef.

Ollie Rosevear, Fuller’s Director of Sustainability, said: “Being able to give our customers an opportunity to enjoy a delicious burger while reducing their impact on the planet is fantastic. It’s also brilliant to know that a portion of the sales of the burger is going to a local cause that supports vital education about learning basic cooking skills, and choosing healthier and more sustainable options.”

Opening its doors in 2012, Made in Hackney is the UK’s first fully vegan community cookery school and charity, providing 70,000 emergency meals every year to those in need. The charity has said its plant-based burger will continue to be available in a number of Fuller’s managed pubs and hotels – raising more money for the community cookery school and food kitchen.

Photos by Rebecca Zephyr Thomas