Embrace’s Dear Santa Christmas Toy Appeal aims to make a difference in the lives of children and families who have been through traumatic experiences due to the crimes of others, and who are facing financial difficulties at Christmas. 

Families, communities, and businesses can share Santa’s love and buy a gift for a child who might otherwise receive nothing.  Dear Santa is unique as it enables supporters to buy a gift that has been specifically requested by a child, something that they would have asked Santa for.  The impact it can have on children, and their families who have one less thing to worry about, one less cost to cover, is huge. 

Many of the families Embrace support will not be able to afford any presents this year, and there will be little to celebrate. One mum wrote:

“I cannot tell you how happy my son was when Santa left a new scooter for him on Christmas Day.  He has been very active and scootered to school today!  My most sincere and grateful thanks to both Embrace and everyone involved in making this possible.  It added to the magic of Christmas for us both!”

Jenny Raine, Head of Delivery for Embrace said:

“Dear Santa embodies the true spirit of Christmas in bringing joy to others.  Our aim by providing gifts is to help to restore a sense of wonder and happiness to children whose lives have been devastated by crime.  Together we can make a difference in the lives of these children, reminding them that they are not alone.”

Each child referred to Dear Santa is asked to choose a gift, up to the value of £25, that they would like to ask Santa for.  We add these to Santa’s special wish list which is posted on our website and encourage supporters to help share Santa’s love by purchasing a gift, which is sent to Embrace to be wrapped and sent in time for Christmas. 

Embrace CVoC supports children and young people who have suffered trauma due to the crimes of others.  They may be grieving the loss of a mum, dad, brother or sister.  They might have experienced sexual, physical or emotional abuse or have been living in a home torn apart by domestic abuse.  These children have already had to deal with unimaginable horrors in their young lives and police, social services and schools refer them to Embrace to get the therapeutic and practical support they need to begin their journey of recovery. 

To find out more visit www.embracecvoc.org.uk