We aim to provide a daily dose of positive news about issues that matter and campaigns that make a difference.
Our recent research showed just how little positive news is getting through to the public. So we’ve got a long way to go and we’re in the early days of bringing our vision for The Rooftop to life.
In the first few months since our soft launch, we’ve already built an audience of more than 100,000 views a week and a Facebook Page of more than 10,000 members. You can read more about our demographics here.
The Rooftop is funded by Campaign Collective, a social enterprise providing marketing support to organisations delivering a public benefit. If you’re an organisation looking for marketing support, hiring Campaign Collective will result in us being able to do more with The Rooftop.
Our vision for The Rooftop is an ambitious one. We believe the public deserves better than the negative climate fostered by mainstream media and the biased ramblings of newer media outlets.
We want to create something beyond the choice of news currently on offer.
To do that, we will need supporters to match the funding Campaign Collective provides. We’ve produced a partner prospectus which can be downloaded here [pdf].
There are five ways to do help out – and our rate card prices give you an idea of cost.
Become a section sponsor. If your organisation is passionate about helping charities, social enterprises, trade unions, the public sector or universities/colleges you can enable us to create more content – moving from one article a week to one a day! All articles in this section will include a link to your organisation and we’ll list your organisation in a new supporters gallery. The cost? £20,000 + VAT a year.
Become a section founder. If you have an important campaign coming up, or you feel we’re not covering an issue you want us to, we’re happy to create a section or content series dedicated to the issue you believe is important (assuming that it meets our Editorial Guidelines)!
The amount of content (articles, animations, film etc) created would be agreed with you, depending on the price: e.g. one article a month (£2,500 + VAT for 12 pieces of content), one a week (£15,000 + VAT for a 12 month agreement) or one a day (£80,000 + VAT for a 12 month agreement). There is flexibility on the length of the agreement (e.g. a piece of content every day for a month would be c.£6,000 + VAT). We will retain editorial control, but will schedule reviews with you to set the agenda and report on audience numbers. And a link to your organisation will be included in every article and we’ll list your organisation in a new supporters gallery.
Become a patron. If you believe in our mission as much as we do and have some money to spare, we’d love to work with you on some of our ideas, such as a new website, improved content, higher editorial standards and global expansion!
Make a donation. If you just want to donate, that’s great. Our crowdfunder is now live on Raisely. All money raised from the crowdfunding will be used to grow our audience and not pay for any salaries or expenses incurred – so you know that your donation is working hard to get the good news out there!
You can view details of all sponsors and supporters here.
For more information, please contact simon [dot] francis [at] campaigncollective [dot] org or contact him on Twitter @si_francis.