Members of the public are today being urged to sign up for a groundbreaking new health challenge to help get more funds for charities, while boosting their fitness.
One Million Steps, recently a shortlisted finalist for The Great British Entrepreneurs Social Good Award, hopes to raise millions of pounds for UK charities of all sizes.
Participants walk an average of 10,000 steps a day for 100 days – one million steps or 500 miles. Research shows the average Briton walks only 3000 to 4000 steps a day with one poll showing, for many, it could be as low as 2000 steps.
Cardiff based Founder, Ranjit Ghoshal, came up with the idea when he injured his knee training for a charity challenge.
Ranjit (pictured in the Brecon Beacons), said:
We know the benefits of an active life. 63% of UK adults are now overweight. Diabetes levels are rising and we are increasingly aware of how stress affects mental health. Walking has been shown to be extremely effective for both physical and mental well-being.
My mission was a mass challenge event that businesses and charities of all sizes could promote to staff and supporters, costs less than travelling and taking part in a big event like a marathon and allows charities to scale their fundraising efforts easily. Instead of having to sign up for an overseas trek or race, and take the time out to train and complete, you fit your million steps into your existing lifestyle
You can choose to walk up mountains, race around the local park, dance the tango, or take aerobics classes. Do it solo, with friends, or team up with work buddies but importantly, it had to be automated so participants could focus on their challenge rather than constantly updating progress.
Everyone gets a Million Steps pedometer and app which records steps, distance, and, importantly, active minutes. Extra content, including mindfulness practice and yoga and strengthening exercises, is provided to hit NHS guidelines for physical activity.
Integrated fundraising pages show a participant’s challenge progress – this provides accountability so friends, family, and colleagues can cheer participants on and donate to their chosen charity.