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Action launched to tackle fashion’s plastic addiction

Leading fashion figures are calling on the industry to put an end to the practice of using  plastic coat hangers in stores and shows.

During London Fashion Week, fashionistas will be invited to find out how they can switch from unsustainable hangers to those made by those made from recycled plastics.

London based French designer Roland Mouret and the British Fashion Council are supporting the launch of the ‘Blue’ hanger by Arch & Hook, the world’s leading and only sustainable hanger manufacturer.

Blue hangers are initially intended for use in the ‘garment on hanger’ (GOH) transport stage of fashion retail distribution.

This unknown, unseen stage is when garments are transported from factories to stores, before being discarded for branded front of house hangers.

An estimated 100 billion hangers are used annually for this stage alone. The majority of these hangers are used once and 85% will end up in landfill, taking more than 1,000 years to degrade.

As London Fashion Week gets underway, the British Fashion Council has issued a letter of intent to apparel companies in the UK. The letter invites them to “Switch to Blue” and join Arch & Hook’s fully circular hanger programme. 

At the end of their lifespan, Blue hangers can be collected and remade into hangers, over and over again.

Roland Mouret said:

Sustainability is going to bring people together. I was very fortunate to meet Sjoerd from Arch & Hook. Together we’ve found a solution for the future of the fashion industry. Opportunities are or will be available – fashion has to come together to take action.

Single use plastic has too much presence in luxury life. We designers have a responsibility to change that. By coming together and using our creative talents, I really believe we can make a difference.

During London Fashion Week, Arch & Hook will host a BLUE® showroom at the Positive Fashion Exhibition.

You can view Arch & Hook’s ‘Fashion’s Dirty Little Secret’ film to find out more:

About the author

Founder Member of Campaign Collective, chair of the Public Relations & Communications Association Charity and Not-For-Profit Group. Write mainly about charity, public sector and social enterprise communications.