A group of UK charities have joined forces to create the #RoundupsPennyAppeal which
asks the public to donate digital pennies as they spend with the Roundups app, as
charities seek new income streams in the face of a £12.4 billion deficit.
Charities forming the alliance with London based company Roundups include, CLIC Sargent, Blue Cross and the National Emergencies Trust. Roundups is an app that links with your card, rounds up your payments and donates the difference to your chosen charity as you spend. Donors can round transactions up to as little as
10p and set a weekly cap on their donations. The app also lets donors track the impact of their
donations as they go.
The #RoundupsPennyAppeal comes as charities search for new ways to plug the anticipated
£12.4 billion shortfall caused by Covid-19 which could see 10% of charities bankrupt and 60,000
charity jobs lost.
Charity bosses are hoping that by asking for very small donations they will be able to reach
more people and the collective effort will raise vital funds.
Sarah Thorn, Community and Partnerships Manager at Lymphoma Action said:
Coronavirus has led to an unprecedented demand for our services, and we are busier than
ever in supporting people affected by a lymphoma diagnosis… We are delighted to be a part of
this campaign and to provide our supporters with innovative ways to get involved with
Lymphoma Action. This is especially important at this challenging time when our revenue has
been impacted by the cancellation of events and fundraising activities which bring in a large
percentage of our income. Funds raised through digital platforms like Roundups will help
safeguard our services and support our work in making sure that no one has to face lymphoma
Sean Donnelly, Co-Founder of Roundups, also commented:
We know that many people are facing financial difficulties at the moment and so donating to
charity has understandably fallen down the priority list. Hopefully people will view Roundups as
a way of supporting the sector without breaking the bank. It is designed so that you can donate
small amounts that you won’t miss personally but, collectively, will make a big difference.
Find out more and activate Roundups penny donations at http://www.roundups.org. Charities
interested in joining the #RoundupsPennyAppeal should contact Roundups at