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Charity uses ad grants to boost donations

The humanitarian charity Afghanaid has doubled its donations after a successful campaign to fundraise for its Crisis Appeal. This money will go towards providing food, shelter, hygiene kits, and blankets to those in need of humanitarian assistance in Afghanistan.

The Crisis Appeal was launched in the wake of the recent Taliban takeover in Afghanistan, which left many citizens vulnerable and in need of urgent help. Afghanaid’s software provider, The Access Group, managed to secure four times the usual amount of free advertising on Google that non-profit organisations are allocated. Subsequently, the charity saw a large increase in visits to their website, which turned into more donations.

Commenting on the rise in donations, Natalie Deane of Afghanaid said:

“It has been wonderful to see such a generous response and an outpouring of support for the people of Afghanistan at this particularly difficult time.

We needed to be the first charity people saw when searching on Google for ways to help those living in Afghanistan, to ensure we could provide as much emergency shelter, food, hygiene and financial help as possible. As a small team, the support that Access has provided has been invaluable for driving more traffic to our Crisis Appeal page and has made it as easy as possible for supporters to donate as soon as they hit our website. This in turn means we have been able to scale up our emergency assistance work and reach more people.”

Shaf Mansour of The Access Group added:

“Afghanaid has worked with Access for a number of years now, however this year there has been a huge increase in awareness of the excellent work they do following the tragic events in Afghanistan. By working with Afghanaid, we helped them to develop their Crisis Appeal page, while directing as many people as possible to their site so they can donate easily.”

Find out more about Afghanaid at