Mother’s Day 2023 saw the relaunch of #WeSeeAMum empowering all mums to share their story no matter what their journey.
Tommy’s – the UK’s largest pregnancy charity supporting families by providing information and funding research into pregnancy complications and loss – relaunched the campaign after an emotional and enthusiastic reception in 2022.
Many people feel like parents from the moment they see a positive pregnancy test – but heartbreakingly, not everyone gets to bring home a healthy baby. In fact, 1 in 4 pregnancies end in loss during pregnancy or birth.
#WeSeeAMum seeks to change preconceptions of what it means to be a mum, recognise all mums, and celebrate the different versions of motherhood on a day which can be difficult for many.
Tommy’s Chief Executive Kath Abrahams says:
“At Tommy’s, we understand that every experience of motherhood is unique, and what it means to be a mum is completely different for everybody. Some people will feel like parents from the second they start an IVF journey, as soon as they get a positive pregnancy test, or at their first scan. We know that this feeling doesn’t go away if, heartbreakingly, a much-wanted pregnancy ends in loss. Through this campaign we’re recognising every mum. No matter what your journey, Tommy’s is here for you.”
This year saw some of the newly-named Tommy’s Ambassadors – TV presenter Amanda Holden, pregnancy and motherhood influencer Katie Bonful and podcaster Caro Tasker – join Tommy’s midwives in a new film. Fellow Ambassadors Myleene Klass and Ben and Marina Fogle also supported the campaign.