Categories Fundraising

Frontline charities join forces to launch national wellness campaign

Last year marked a year like no other for UK frontline staff as they battled to keep the nation safe. The colder weather and the continued impact of the COVID-19 pandemic means emergency services teams are feeling the pressure now more than ever.

Blue Light Card (the country’s leading emergency service discount provider), the wellbeing organisation Get Active, The Fire Fighters Charity, The Air Ambulance Service, The Ambulance Staff Charity and Police Care UK have joined forces to help raise spirits and vital funds for the charities that support critical workers by asking the public to ‘get active’ and take part in a series of month-long sponsored exercise and wellness challenges.

The challenges include running, cycling, yoga and mindfulness – all of which have been designed to boost the physical and mental wellbeing of participants.

The campaign also follows a recent survey of Blue Light Card members, which revealed that 43 per cent of frontline workers have found it hard to stay positive over the past year, with workplace stress singled out as the biggest contributor to stress levels. In a bid to show resilience, and to improve mental and physical health, two thirds (66 per cent) of those surveyed tried new ways of exercising as routines changed and the nation learned to adapt to a new way of life.

Tom Dalby, CEO of Blue Light Card, said:

“The COVID-19 pandemic has meant that our emergency service workers have been working tirelessly, often with little time for themselves. As a result, for many, this has left their physical and mental health taking quite a hit. But for those that have managed to find new ways of exercising, the benefits have been recognised.

“Supporting emergency service teams has always been at the core of what we do, and even more so after we’ve seen first-hand just how hard they’ve worked to keep us safe this year. That’s why this campaign is particularly special for us.”

David Kelly, director at Get Active Challenges also commented on the partnership:

“History has demonstrated that during our most testing times, we can learn, develop and progress the most. Recognising the challenges faced by everyone in these uncertain times, we are really appreciating the power and accessibility of activity at a time when it’s most needed.

“We are delighted to be able to provide our Get Active platform to the UK emergency services and their supporters, encouraging new ways for them to adapt, move and stay well, whilst supporting the essential work carried out by their charities. We hope to see as many people as possible across the UK take up the challenge, stay motivated and have fun.”

For registration and more information on the Blue Light Get Active Challenge visit: