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Campaign sees trees planted in exchange for artwork bought online

A campaign has launched this month (March) which could see thousands of trees planted around the world in exchange for art bought online.

The campaign sees online marketplace Artfinder team up with climate activists Ecologi to plant five trees for every artwork sold in March.

Artfinder already planted one tree for every piece of artwork sold, but in aid of B Corp Month, an annual campaign celebrating purpose led organisations, it has upped its commitment to five trees.

The online art sellers have already helped to plant 25,000 trees in just four months, thanks to its partnership with Ecologi. The climate activists work closely with the Eden Reforestation Project to plant millions of trees every month, including most recently in Madagascar, Mozambique and Dalry in Scotland. 

Tree planting has become increasingly around the world in the last few years, as campaigners put pressure on governments to address the climate and ecological crisis. In the UK, for instance, the government has committed to planting 30,000 hectares of tree every year

Campaign groups have called for even more ambitious action to be taken to protect the environment, such as the Wooldland Trust, which wants to see 50 million trees planted by 2025. Last year activist group Friends of the Earth also launched a petition calling on the government to double tree cover in the UK.

Artfinder’s CEO Michal Szczesny, said:

We believe that as customers become increasingly aware of everyone’s responsibility to shop ethically and protect the planet, they will vote with their feet for businesses who are seriously committed to making a positive impact.

Artfinder is working with other groups too, including with the charity Trees for Cities, with whom they have planted more than 250 trees in London.

Image by Vicent Abbey