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Mum creates vegan skincare range inspired by baby’s eczema

A Mum inspired to create her own skincare product to treat her baby’s eczema is celebrating the news that luxury department store Harrods is about to start selling her brand.

Pharmacist Shalom Lloyd from Milton Keynes, who started her Naturally Tribal Skincare range back in 2014, became concerned for her baby Joshua after he began to suffer from extreme eczema after he was born. Shalom was determined to find an alternative solution to creams containing chemicals and steroids, a number of which are tested on animals.

Inspired by her African heritage, Shalom began to experiment with natural ingredients from African recipes to create a cream for her baby. After developing a concoction that cleared up baby Joshua’s skin, Shalom decided to launch the product under her skincare range and managed to gain a Vegan Society Trademark too.

One of the main ingredients is Shea Butter, which is native to West Africa and is known for its anti-bacterial and anti-inflammatory properties. Although available in the UK, Shalom decided to source the Shea Butter directly from Nigeria.

The skincare range has since been expanded to help treat other skin conditions, including Psoriasis and Dermatitis. The products have proven to be a roaring success and have now been snapped up by Harrods, which has started to sell the same cream used to treat Shalom’s baby in its Milton Keynes beauty store.

Shalom Lloyd said:

This wonderful milestone brings my proud dual British and African heritage to life. Having the Vegan Trademark also makes a huge difference and lets our customers know that what they’re buying is free from animal ingredients and hasn’t been tested on animals by Naturally Tribal Skincare.

Photo by Naturally Tribal Skincare