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Cardiff hospice launches remembrance campaign

Cardiff charity City Hospice’s Forever Flowers campaign to remember lost loved ones and celebrate life will be returning this summer.

Forever Flowers invites supporters to buy a limited-edition flower, crafted by the British Ironworks Centre, to commemorate family members and friends. This year’s flower is a sunflower, which is a global symbol of the hospice movement.

As always, the flowers will be on display at Cardiff Castle from Saturday 30 July until Sunday 14 August. The flowers are now available to purchase, and will be available to collect from 12 August. Supporters will also be able to get their flower engraved at a discounted price at Timpson stores.

Proceeds from the Forever Flowers will go to City Hospice, the only provider of home-based specialist palliative care in the Welsh capital. The charity provides care to those with life-limiting or terminal illnesses, as well as essential counselling and support for their families.

The experience of bereavement during the pandemic has been incredibly difficult for many, as they have not been able to grieve in the usual ways. Others who experienced loss before the pandemic have found that their pain has been heightened due to the stress and isolation.

City Hospice’s bereavement service has seen a 50% increase in demand for their services and continues to grow. As a result of the success of last year’s Forever Flowers and other fundraising initiatives, the charity has been able to open outreach clinics in Llanrumney and Ely.

Liz Andrews, Chief Executive of City Hospice, said:

 “Providing people with a means to remember, talk about and celebrate the lives of loved ones has always been an important part of City Hospice’s work and Forever Flowers is a perfect opportunity for people to come together to do just that.

“Following the overwhelming response to the campaign last year, we are delighted to bring Forever Flowers back in 2022 to allow even more people to unite in remembrance and cherish their loved ones.

“Forever Flowers is for everyone, not just those who have been cared for by City Hospice or experienced a bereavement during the pandemic, and we look forward to seeing everyone at Cardiff Castle this summer.”